Day 16: Personal Brand Presentation

Personal Brand

• Begin working on your Personal Brand Presentation.

• start simple and build from there
• you can always go back and make it "better"
• this Personal Brand Checklist might help you stay on track
• If you have not done so already, make a copy of this helpful document and start preparing for your future by:
• Creating your Resume
• Preparing a general Cover Letter
• Creating a list of your Network of Contacts:
• What kind of people do you have your network?
• The goal is establish quality relationships with others in your industry that you can potentially leverage, and create visibility for yourself. 

Personal Brand Checklist:

Your presentation should include the following slides.

____ Title Slide

____ Identify Yourself

• name
• professional picture

____ Who Are You?

• Skills
• Interests
• Values
• online values assessment
• Personality
• Goals

____ Who Do You Do?

• Special Classes
• Sports, Clubs, Other School Activities
• Work Experience
• Honors, Awards, Leadership

____ Who Do You Represent?

• Role Models
• Inspirational Quotes

When you are creating your presentation remember to think about the elements of design:

____ Keep it Simple

• use bullet point statements
• no complete sentences
• eliminate unimportant words
• consider using images instead of text

____ effective image use

• where possible, use high quality photographic images to deliver your message

____ 5 by 5 Rule

• no more than 5 words per line
• no more than 5 lines per slide

____ make it look good

• simple fonts

____ balance “white-space”

• use eye-pleasing, contrasting color

http://colorschemedesigner.com/csd-3.5/

____ consider text emphasis

• bold
• italics
• underline
• color
• size
• font style

____ be consistent

• layout and color scheme

Twitter Account Checklist:

• Complete your Twitter profile following the Twitter Account Checklist

____ Professional Picture

____ Appropriate Bio

____ Engaging Banner Image

Follow:

____ follow @BuckChivas2

____ follow everyone who follows @BuckChivas2

____ Follow people or companies related to your social media campaign

Create:

____ favorite, retweet, and reply to each other to improve your digital footprints

____ post something about your social media campaign, using your hashtag

____ post something positive

____ promote a school event

____ @ mention anyone related to your tweet

____ favorite and retweet others that you follow

Add value online:

____ retweet with a value add comment

____ tweet links to relevant articles, videos, or websites

____ use pictures to enhance your message

____ create interactive polls

LinkedIn Profile

• Create a LinkedIn Account
• Complete the basic information
• Upload a professional picture
• Update your public profile settings to create a custom URL for your profile
• Create a link to your LinkedIn profile from your Weebly website
• Read the article about how to write the perfect LinkedIn summary
• Write your LinkedIn summary

Showcase Website / Digital Portfolio

Log into your Weebly account

Add pages for Home, About, Contact, Portfolio

Add content to the Home page

• Make your name stand out
• Add a button to link to your About page
• Include your personal statement
• Consider creating a welcome video for this page

Create an About page with your professional picture, activities, and honors

• School
• Extracurricular Activities
• Volunteering
• Skills & Languages
• What programs and/or applications would you say you are proficient at?  
• What computer skills do you have to offer at this point in your career?
• Soft skills developed 
• Include information on soft skills you developed thus far such as communication, time management, collaboration, etc.  Check out a list of soft skills HERE.
• Honors & Awards
• Add pictures that relate to the different activities
• Consider adding an About Me Video

Create a Contact page with links to Gmail, Twitter, YouTube, Blogger, and LinkedIn

• Use images as links to your professional social media accounts
• Consider creating a video that explains your brand name

Create a Portfolio page with links to examples of your work

• Performance videos
• plays, sports, concerts, speeches, service projects, etc...
• Evidence of your writing
• School projects of which you are proud

• Add your professional photo to all of your accounts
• Gmail, Twitter, LinkedIn, Weebly, Blogger, YouTube

Day 15: Evaluating Digital Footprints

Set up your Professional Twitter Account:
Use the Twitter Account CheckList as a guide:

Complete the I Googled Myself activity.
Complete this worksheet about other people's digital footprints.
Evaluate your own personal social media use

Turn in to the Assignment Submission Form when done.

Day 14: Email Practice #3

• Review the Email Guidelines Presentation
• Email Practice #3
• Complete the Practice Email #3 Assignment with a partner:
  • Compose a properly formatted, professional e-mail to your partner(cc: your teacher) that explains the benefits of building your personal brand (image).
  • short descriptive subject in initial caps
  • formal greeting and closing with proper puntuation
  • message that is short and to-the-point
  • include text emphasis where appropriate
  • proper spelling and grammar (punctuation, capitalization, etc...)
• Use the Email Checklist to proof your email
• Complete Canva Poster
• Build Weebly Website
• Continue Personal Statement Assignment

Day 13: Work Day - Branding

• Canva
• Weebly
• Personal Statement

• Finish your Personal Brand Canva

Continue Digital Portfolio

Log in to Weebly Website

1. Go to Weebly (or another web authoring tool) and create an account. Use your professional email address and password so it is easy to remember. Select a free URL that includes your brand name
• A consistent, professional brand name across platforms helps you stay memorable:
• CoraBak2.weebly.com
• CoraBak2@gmail.com
• Twitter.com/CoraBak2
• LinkedIn.com/in/CoraBak2
• CoraBak2.blogspot.com
  
2. Add pages for Home, About, Contact, Portfolio
   
3. Add content to the Home page
• Make your name stand out
• Add a button to link to your About page
• Include your personal statement as a link
• Consider creating a welcome video for this page

Answer these questions in a Google Doc before you write your Personal Statement:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

Day 12: Continue Branding

Continue Canva Assignment
Work on Personal Statement Assignment

• Finish your Personal Brand Canva

Continue Digital Portfolio

Log in to Weebly Website

1. Go to Weebly (or another web authoring tool) and create an account. Use your professional email address and password so it is easy to remember. Select a free URL that includes your brand name
• A consistent, professional brand name across platforms helps you stay memorable:
• CoraBak2.weebly.com
• CoraBak2@gmail.com
• Twitter.com/CoraBak2
• LinkedIn.com/in/CoraBak2
• CoraBak2.blogspot.com
  
2. Add pages for Home, About, Contact, Portfolio
   
3. Add content to the Home page
• Make your name stand out
• Add a button to link to your About page
• Include your personal statement
• Consider creating a welcome video for this page

Answer these questions in a Google Doc before you write your Personal Statement:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

Day 11: Branding Continued

• Finish your Personal Brand Canva

Continue Digital Portfolio

Log in to Weebly Website

1. Go to Weebly (or another web authoring tool) and create an account. Use your professional email address and password so it is easy to remember. Select a free URL that includes your brand name
• A consistent, professional brand name across platforms helps you stay memorable:
• CoraBak2.weebly.com
• CoraBak2@gmail.com
• Twitter.com/CoraBak2
• LinkedIn.com/in/CoraBak2
• CoraBak2.blogspot.com
  
2. Add pages for Home, About, Contact, Portfolio
   
3. Add content to the Home page
• Make your name stand out
• Add a button to link to your About page
• Include your personal statement
• Consider creating a welcome video for this page

Answer these questions in a Google Doc before you write your Personal Statement:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?